Roger L. Martin · Roger L. Martinarticle
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Apollo Signals
Selected thinking from trusted voices—organized for the work in front of you.
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12 Signals on this page
Focus feedHow to Guard Against Arm Waving
On the Inseparability of Where-to-Play and How-to-Win
It’s very tempting to imagine that AI turns everyone into a tool-builder - now everyone can just ask the model to make the software they need, and apps as we know them are dead.
It’s Time to Accept that Marketing and Strategy are One Discipline
How to Battle Institutional Deceit & Cover-up
Personal Effectiveness Strategy
Where to Start with Strategy?
Is the Opposite of Your Choice Stupid on its Face?
What Makes for a Great Strategist?
A Deadly Trap for Strategists
What is Strategic Thinking?
AI is in a supply crunch today, but what happens when we come out of it?
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