Roger L. Martin · Roger L. Martinarticle
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Apollo Signals
Selected thinking from trusted voices—organized for the work in front of you.
Signal feed
12 Signals on this page
Focus feedStrategy is what you DO, not what you SAY
Distinguishing How-to-Win from Capabilities in Your Strategy Choice
Good Strategy/Bad Strategy & Playing to Win
The Best Strategy Icebreaker
Thinking Before Enacting
Business Model Generation & Playing to Win
How to Guard Against Arm Waving
On the Inseparability of Where-to-Play and How-to-Win
It’s very tempting to imagine that AI turns everyone into a tool-builder - now everyone can just ask the model to make the software they need, and apps as we know them are dead.
It’s Time to Accept that Marketing and Strategy are One Discipline
How to Battle Institutional Deceit & Cover-up
Personal Effectiveness Strategy
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