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Apollo System°

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Apollo founder library

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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566 books

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Thinking

Judgment, mental models, decision quality, and clearer reasoning.

Strategy

Choice, advantage, positioning, and disciplined company direction.

Product

Customer learning, product judgment, and building useful systems.

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Demand, distribution, communication, and sustainable momentum.

Leadership

People, culture, responsibility, and founder development.

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Apollo System°

Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Wellbeing

101

Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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566 curated purchase routes

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Cover of Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

Cover of Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim | Rene A. Mauborgne

Cover of Clear Thinking: Turning Ordinary Moments into Extraordinary Results

Clear Thinking: Turning Ordinary Moments into Extraordinary Results

Shane Parrish

Cover of Good Strategy/Bad Strategy: The Difference and Why It Matters

Good Strategy/Bad Strategy: The Difference and Why It Matters

Richard Rumelt

Cover of Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Marty Cagan

Cover of Limitless

Limitless

Jim Kwik

Cover of Principles: Life and Work

Principles: Life and Work

Ray Dalio

Cover of The Art of Thinking Clearly

The Art of Thinking Clearly

Rolf Dobelli

Cover of The Great Mental Models: General Thinking Concepts

The Great Mental Models: General Thinking Concepts

Farnam Street | Shane Parrish | Rhiannon Beaubien

Cover of Think Again: The Power of Knowing What You Don't Know

Think Again: The Power of Knowing What You Don't Know

Adam Grant

Cover of Thinking, Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman

Cover of $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

Alex Hormozi

Founder library

Cover of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

Alex Hormozi

Cover of 10% Happier Revised Edition: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story

10% Happier Revised Edition: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story

Dan Harris

Founder library

Cover of 12 Notes: On Life and Creativity

12 Notes: On Life and Creativity

Quincy Jones

Cover of 12 Rules for Life: An Antidote to Chaos

12 Rules for Life: An Antidote to Chaos

Jordan B. Peterson

Cover of 42 Rules for Creating WE (2nd Edition): A Hands-On, Practical Approach to Organizational Development, Change and Leadership Best Practices

42 Rules for Creating WE (2nd Edition): A Hands-On, Practical Approach to Organizational Development, Change and Leadership Best Practices

Judith E. Glaser

Cover of 48 Laws of Power

48 Laws of Power

Robert Greene

Founder library

Cover of 7 Habits Of Highly Effective People

7 Habits Of Highly Effective People

Stephen R. Covey

Cover of A Curious Mind: The Secret to a Bigger Life

A Curious Mind: The Secret to a Bigger Life

Brian Grazer | Charles Fishman

Cover of A Guide to the Good Life: The Ancient Art of Stoic Joy

A Guide to the Good Life: The Ancient Art of Stoic Joy

William B. Irvine

Cover of A Man on the Moon: The Voyages of the Apollo Astronauts

A Man on the Moon: The Voyages of the Apollo Astronauts

Andrew Chaikin

Founder library

Cover of A Promised Land (Random House Large Print)

A Promised Land (Random House Large Print)

Barack Obama

Founder library

Cover of A World Without Email: Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert)

A World Without Email: Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert)

Cal Newport

Founder library

Cover of ANSI Common LISP

ANSI Common LISP

Paul Graham

Founder library

Shelf 1 of 23

Products

Apollo Advisors°Clarity°Signum°Ratio°GrowthBooks°ProductBooks°ProfitBooks°PeopleBooks°

Media Resources

Library Courses Videos Insights Books Recommendations Newsletter

Learn

Clarity & Focus Strategy Product Growth People Profit Operations

Company

Contact Site map Pricing Sign in Privacy Terms

© Apollo Advisors° ABN 34 346 108 139