Blink: The Power of Thinking Without Thinking
- Published
- 2006
- Length
- 260 pages
- Language
- en
Business & Economics
Reader actions
Apollo reading note
A book exploring rapid judgment, intuition, and when thin-slice thinking is useful or dangerous.
Why it matters
Founders make many fast judgments, and not all of them deserve equal trust.
About this book
The phenomenal international bestseller on the revolutionary power of honing your gut instinct 'Mesmerizing' Time An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever.
'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times 'Fiendishly clever' Evening Standard 'Provocative, fascinating, radical' Fergal Byrne, Financial Times
