Work with Mike to improve the odds.
Apollo° is the Founder OS for founders building through uncertainty. Being a founder is hard. Most startups do not succeed. The mission is simple: help founders think more clearly, make better decisions, and build companies with a greater chance of success.
Choose your path
Start with a shared free course, then choose the Founder or Advisor path that matches the work you are ready to do.
Choose your path
Select the support model that matches the work in front of you.
Build Your GTM with Mike
A$1,495 one-time
Turn your GTM plan into a focused execution system.
- Everything in Build Your GTM
- Four private 1:1 sessions with Mike
- Personalised GTM guidance
- Practical growth priorities
- 90-day execution plan
Founder Member
A$79/month
or A$790/year
Stay clear, focused, and moving forward.
- Clarity° Premium
- Quarterly live session with Mike
- Founder resources and guidance
- Save your work and progress
Founder Masterclass
Most popularA$199/month
or A$1,990/year
Work with Mike and access the complete Founder OS.
- Monthly live session with Mike
Founder Premium Bundle
- Clarity°
- Ratio°
- GrowthBooks°
- ProductBooks°
- ProfitBooks°
- PeopleBooks°
Founder Lifetime
A$3,990 one-time
Get lifetime access to the Founder OS.
- Lifetime access to the Founder Premium Bundle
- No recurring subscription
Founder Premium Bundle
- Clarity°
- Ratio°
- GrowthBooks°
- ProductBooks°
- ProfitBooks°
- PeopleBooks°
Note: Live sessions and coaching are not included after the initial purchase.
Build Your GTM
Free
Lifetime access
Learn the fundamentals and build your first practical GTM system.
- Guided four-week course
- Choose your target market
- Sharpen your positioning
- Build a customer acquisition plan
- Create a practical 90-day GTM plan
Workshops, coaching and collaboration
If you need a different shape of support, scope a bespoke engagement around the decision, capability, or execution challenge in front of you.
Workshops, Coaching and Collaboration
Custom
Flexible founder support
Get the right help for this moment.
Experienced support for building clarity, momentum, and scalable go-to-market systems.
Shape the engagement around the decision, capability, or execution challenge in front of you.
- Growth diagnostics and strategic guidance
- Hands-on GTM planning and execution
- Founder coaching and leadership support
- Flexible scope matched to your next stage
Mike Parsons
Founder coach, growth strategist and systems operator.
I’m building Apollo° — the Founder OS
AI-powered Growth Marketing Strategist, founder coach and builder of Apollo°.
Being a founder is hard. Most startups don't succeed. My mission is simple: help founders improve the odds.
I'm an AI-powered Growth Marketing Strategist who helps early-stage technology companies find product-market fit, sharpen their positioning, and build repeatable growth systems. I coach founders through the Australian Technology Competition and have also coached finalists in the Startup World Cup.
Over the past 25+ years, I've built, launched and scaled technology businesses across Australia, London, Europe and the US. I've been part of the journey behind Qualitance, acquired by ALTEN, and FlowX, which went on to raise a major Series A.
Earlier in my career, I worked in London, before leading strategy and marketing teams at Tribal DDB Amsterdam and McCann San Francisco, delivering work for global brands including Xbox, Philips, IKEA, Nike and Virgin. My work has been recognised by Deloitte Fast 50, Inc. 5000, Cannes Lions, D&AD, Effies and the TED Awards, and has been featured by CNN and the Financial Times.
Today, I help founders think more clearly, make better decisions, and build companies with a greater chance of success.
Growth diagnostic
Book a focused session to identify the clearest path toward predictable growth.
Work together in Barangaroo
Meet in person or continue online. Either way, the first step is the same: a clear decision and a clear next move.
Meet at Apollo Advisors’ space in International Tower 3, Barangaroo.
International Tower 3 Level 17, 300 Barangaroo Ave Barangaroo NSW 2000 Australia