Months of Marketing… Still No Predictable Pipeline
You’ve built an excellent product — but convincing the market to understand and purchase it is more challenging than developing it. Most B2B founders spend months on scattered marketing efforts, vague messaging, and unpredictable pipelines.
AI-Driven Marketing. Proven Paths to B2B Scale.
Apollo Advisors was founded by Mike Parsons, an AI-focused B2B marketing expert with over 25 years of experience in technology, creativity, and growth. We've launched Australia’s first internet radio, led campaigns for Xbox, Philips, Nike, and advised scale-ups worldwide. Recognized by Deloitte, Inc. 5000, Cannes Lions, D&AD, and Effies. We’ve built and exited companies, and now help you do the same.
Vision to Velocity:
A 3-Step System for Predictable B2B Growth.
Diagnose & Design
Achieve deep GTM clarity with GrowthBooks. Ideal Customer Profile, messaging, channels, and growth blueprint.
Activate
Develop your AI-driven demand engine. Positioning, content strategy, pipeline design, and launch.
Scale
Ensure predictable revenue with LeadAgent. AI-powered lead generation and outreach to accelerate a qualified pipeline.
Our Growth Stack:
Modern Platforms, Battle-Tested Plays
Tactics
Top B2B Marketing Tactics We Execute
Tools We Deploy:
AI + Automation + Go-to-Market Power
OpenAI API Platform — custom GPTs & assistants
Make.com — workflow automation
Clay.com — precision prospecting and enrichment
Smartlead.ai — cold outreach & email sequencing
HubSpot — CRM & pipeline intelligence
Loveable & Vercel — rapid pages and experiments
LinkedIn — demand generation & social selling
Canva — fast, on-brand creative for campaigns
Thought Leadership — own the narrative
Account-Based Marketing (ABM) — targeted plays
SEO & Content Clusters — search visibility
LinkedIn Demand Gen — build influence with buyers
Customer-Led Storytelling — case studies
Webinars & Live Demos — show and tell at scale
Performance Ads with Retargeting — paid media
Newsletter & Email Drips — interest into revenue
CustomGPTS and Automations
A comprehensive suite of AI-powered tools that guides you from market analysis to go-to-market strategy in minutes.
What People Are Saying
Testimonials from our global clients
“Working with Mike is like a breath of fresh air. His outside-the-box thinking pushes boundaries, and his ability to translate customer needs into innovative products is incredible. Together, we’ve built experiences that truly delight our customers.”
- Christopher Gale, Chief Commercial Officer, Westpac, Sydney
"I've worked with Mike as both an executive coach and strategic partner. His support has been invaluable. Given Mike's extensive entrepreneurial background, I’ve gained new perspectives on our business, as well as numerous tips and blueprints to help us grow."
- Lars Bjørge, Founder at The Scale Factory, Singapore
“Mike changed everything for us. He took our team from scattered and overwhelmed to focused and strategic in a way that no one else could. He knows exactly how to cut through the noise and get to the heart of what’s needed.”
- Gursh Mendhir, Head of Innovation, Virgin Media O2, London
“Mike is my trusted growth partner for over a decade. His insights go beyond theory and are always laser-focused on delivering real results.”
- Joost Jongbloed, CEO at Gradient, Amsterdam
