Courses for the founder journey.

Build practical capability around the questions that shape a company. Start with the complete Growth course, then explore the themes shaping what Apollo teaches next.

01Available

06In development

04GTM weeks

Start with Growth.

A complete implementation sprint for founders who need a clearer path from market choice to launch.

Available nowGrowth

Build Your Go-To-Market

A practical four-week implementation sprint that takes a founder from market choice through messaging, growth-system design, launch and learning.

Founders with a product or credible product direction who need a focused path to customer traction.

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01Define Your MarketWho are we choosing to serve, and why will they care?02Build Your MessagingHow will we make the value clear and help customers act?03Build Your Growth SystemHow will we capture, manage and measure demand?04Launch & LearnWhat will we launch, learn and improve next?

Think with greater clarity.

Six reinforcing habits for founders making consequential decisions in uncertain conditions.

In developmentClarity & Focus

The Six Foundations of Clear Thinking

A practical course for founders who want to navigate uncertainty with greater clarity, focus and confidence.

Founders building the habits to learn faster, question assumptions, direct attention and turn judgement into thoughtful action.

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01Growth MindsetLearning becomes a competitive advantage.

02First PrinciplesSolve the real problem, not the obvious one.

03Better QuestionsBetter questions lead to better decisions.

04ReflectionExperience becomes judgement.

05AttentionFocus creates momentum.

06Decision MakingProgress comes from thoughtful action, not certainty.

Turn strategy into choices.

A seven-step process for making strategy usable, testable and connected to coordinated action.

In developmentStrategy

A Practical Strategy Process

A practical course for founders who need a clear set of strategic choices their team can understand, test and use.

Founders navigating important market, customer and capability choices without needing a hundred-page strategy document.

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01Describe the Current RealitySeparate facts from assumptions before choosing direction.

02Identify the Strategic InsightName what you understand that could make the direction work.

03Choose Where to PlayDefine the market, customer, context and important problem.

04Define How You Will WinConnect meaningful customer value with a distinctive capability.

05Make the Trade-offs VisibleState clearly what the company will and will not do.

06Turn Strategy Into Testable AssumptionsExpose the riskiest beliefs and define the evidence required.

07Translate Strategy Into Coordinated ActionConnect every priority to a strategic choice and learning goal.

Build to learn what matters.

An eight-step process for turning customer evidence into focused product decisions and credible tests.

In developmentProduct

A Practical Product Process

A practical course for founders who want every product cycle to reduce uncertainty and improve the customer outcome.

Founders and product teams turning customer evidence into focused prototypes, real-world tests and clearer investment decisions.

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01Choose the Customer and Use CaseDefine one customer, one situation, one trigger and one important outcome.

02Build the Customer ProfileIdentify the jobs, pains and gains most likely to shape behaviour.

03Validate the Problem in the Real WorldUse recent behaviour, workarounds and commitments as evidence.

04Define the Value PropositionConnect one important customer problem with one credible outcome.

05Identify the Riskiest AssumptionTest the belief most capable of invalidating the product.

06Choose the Right PrototypeMatch the smallest credible prototype to the learning question.

07Test With Customers in ContextObserve behaviour in the real workflow without trying to persuade.

08Review the Evidence and DecideSeparate observation from interpretation and choose the next test.

Build a team that can own outcomes.

An eight-step process for creating role clarity, trust, decision ownership and accountable performance.

In developmentPeople

A Practical People Process

A practical course for founders who want to build a capable, trusted team with clear roles, ownership and authority.

Founders moving from personal control to a team that can exercise judgement, deliver outcomes and improve the system.

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01Start With the Company’s Current StageDesign the team around the next stage, not a distant ambition.

02Define the Roles Before Assessing the PeopleClarify each role’s purpose, outcomes, decisions and capabilities.

03Match the Individual to the RoleAssess capability, motivation, ownership and fit without hiding persistent gaps.

04Establish Trust Through Honest ContextShare enough reality, priority and risk for people to contribute intelligently.

05Clarify Ownership and Decision RightsGive every important outcome one owner with context and authority.

06Move Through Conflict to CommitmentInvite disagreement before the decision and expect commitment after it.

07Make Performance and Accountability VisibleReview outcomes, constraints and role fit through a regular rhythm.

08Replace Rescue With Coaching and System ImprovementStrengthen ownership and the system instead of repeatedly taking work back.

Build economics that strengthen with scale.

An eight-step process for connecting customer value, unit economics, retention and operating leverage.

In developmentProfit

A Practical Profit Process

A practical course for founders who want each additional customer to strengthen the business and profit to expand with scale.

Founders and operators connecting customer value, unit economics, retention and operating leverage into one financial model.

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01Define the Economic UnitChoose the smallest meaningful unit through which the business creates and captures value.

02Define the Customer Value CreatedClarify the problem, outcome, alternative, cost of inaction and measure of success.

03Calculate Revenue Per UnitUse the revenue each unit reliably creates, not the forecast’s most optimistic case.

04Calculate the Direct Cost to ServeIdentify what remains after the costs required to deliver the value.

05Include Acquisition and ActivationAccount for the full cost of winning, onboarding and activating each customer.

06Understand Retention and Lifetime ContributionTrack whether renewal, expansion and lifetime economics compound.

07Identify the Mechanisms That Expand ProfitName precisely how pricing, cost, retention or leverage will improve profit.

08Model Different Levels of ScaleTest whether revenue grows faster than the cost and complexity required to create it.

Make work visible and repeatable.

An eight-step process for improving outcomes by finding constraints, testing small changes and standardising what works.

In developmentOperations

A Practical Operations Process

A practical course for founders who want visible, repeatable workflows that reduce friction and improve the business outcome.

Founders and operators reducing coordination, bottlenecks and dependency by building systems that learn and improve.

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01Choose the Customer or Business OutcomeDefine who receives the result, what good looks like and how completion is recognised.

02Map What Actually HappensCapture the real triggers, owners, inputs, decisions, handoffs and waiting time.

03Make the Work VisibleShow what exists, where it sits, who owns it, what is blocked and what happens next.

04Find the ConstraintIdentify the single part of the workflow that most limits the total outcome.

05Design One Small ImprovementTest the smallest credible change against the most important friction.

06Test and Measure the OutcomeMeasure whether speed, flow, quality, cost or reliability improved across the system.

07Standardise the Proven ImprovementEmbed what worked in the workflow, rules, tools, roles and definition of done.

08Review and RepeatEvaluate the result and consequences, then choose the next constraint to improve.