Launch & Learn
What will we launch, learn and improve next?
Launch the smallest coherent GTM system, learn directly from customers and convert evidence into a focused 90-day plan.
Start this sprintWeek 4 · Launch & Learn
Watch the walkthrough, then use the sprint activities to build the work in your own company.
Build the system one decision at a time.
Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.
- Review strategy, message and conversion path.
- Test CRM, pipeline, ownership and measurement.
- Mark each item Ready, Needs attention or Blocked.
Deliverable
A launch decision with explicit blockers and owners.
- Select accounts using fit and evidence.
- Research each account responsibly.
- Use personal, relevant outreach and record consent or opt-out signals.
Deliverable
A focused founder-led sales sprint without automated spam.
- Review responses, conversations, conversion and objections.
- Separate signal from anecdote.
- Name the strongest learning and current constraint.
Deliverable
A launch review grounded in customer behaviour.
- Choose the outcome and leading measures.
- Define the next experiments and stop list.
- Assign owners, review dates and decision thresholds.
Deliverable
A focused, owned 90-day growth plan.
Move on when the work can survive contact with reality.
Completion is based on usable outputs and evidence, not time spent consuming content.
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