Launch & Learn

What will we launch, learn and improve next?Launch the smallest coherent GTM system, learn directly from customers and convert evidence into a focused 90-day plan.

Sprint output

A completed launch-readiness review, founder-led sales sprint, evidence review and owned 90-day growth plan.

Week 4 · Launch & Learn

Watch the walkthrough, then use the sprint activities to build the work in your own company.

Build the system one decision at a time.

Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.

Complete the launch review

Distinguish real blockers from cosmetic imperfection.

Review strategy, message and conversion path.
Test CRM, pipeline, ownership and measurement.
Mark each item Ready, Needs attention or Blocked.

Deliverable

A launch decision with explicit blockers and owners.

Run the Dream 30 sprint

Create direct learning with a focused set of relevant accounts.

Select accounts using fit and evidence.
Research each account responsibly.
Use personal, relevant outreach and record consent or opt-out signals.

Deliverable

A focused founder-led sales sprint without automated spam.

Review launch evidence

Turn market contact into clearer decisions.

Review responses, conversations, conversion and objections.
Separate signal from anecdote.
Name the strongest learning and current constraint.

Deliverable

A launch review grounded in customer behaviour.

Build the 90-day plan

Concentrate effort behind the next learning cycle.

Choose the outcome and leading measures.
Define the next experiments and stop list.
Assign owners, review dates and decision thresholds.

Deliverable

A focused, owned 90-day growth plan.

Move on when the work can survive contact with reality.

Completion is based on usable outputs and evidence, not time spent consuming content.

No critical launch blocker remains

Relevant customers have been contacted

Evidence and objections are recorded

The 90-day plan has one outcome, owners and review dates

Course milestone

Save this week to your course

Create an account to keep four-week course progress across devices. Opening a page never marks it complete.

Create an account for course progress

Course complete

Launch. Learn. Improve.

Course overview Continue learning about Growth

Launch & Learn

What will we launch, learn and improve next?Launch the smallest coherent GTM system, learn directly from customers and convert evidence into a focused 90-day plan.

Sprint output

A completed launch-readiness review, founder-led sales sprint, evidence review and owned 90-day growth plan.

Week 4 · Launch & Learn

Watch the walkthrough, then use the sprint activities to build the work in your own company.

Build the system one decision at a time.

Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.

Complete the launch review

Distinguish real blockers from cosmetic imperfection.

Review strategy, message and conversion path.
Test CRM, pipeline, ownership and measurement.
Mark each item Ready, Needs attention or Blocked.

Deliverable

A launch decision with explicit blockers and owners.

Run the Dream 30 sprint

Create direct learning with a focused set of relevant accounts.

Select accounts using fit and evidence.
Research each account responsibly.
Use personal, relevant outreach and record consent or opt-out signals.

Deliverable

A focused founder-led sales sprint without automated spam.

Review launch evidence

Turn market contact into clearer decisions.

Review responses, conversations, conversion and objections.
Separate signal from anecdote.
Name the strongest learning and current constraint.

Deliverable

A launch review grounded in customer behaviour.

Build the 90-day plan

Concentrate effort behind the next learning cycle.

Choose the outcome and leading measures.
Define the next experiments and stop list.
Assign owners, review dates and decision thresholds.

Deliverable

A focused, owned 90-day growth plan.

Move on when the work can survive contact with reality.

Completion is based on usable outputs and evidence, not time spent consuming content.

No critical launch blocker remains

Relevant customers have been contacted

Evidence and objections are recorded

The 90-day plan has one outcome, owners and review dates

Course milestone

Save this week to your course

Create an account to keep four-week course progress across devices. Opening a page never marks it complete.

Create an account for course progress

Course complete

Launch. Learn. Improve.

Course overview Continue learning about Growth