Build Your Growth System

How will we capture, manage and measure demand?Connect lead capture, CRM, pipeline ownership and metrics into one operating system for customer demand.

Sprint output

A working growth-system blueprint covering capture, customer truth, pipeline stages, ownership, metrics and weekly review.

Week 3 · Build Your Growth System

Watch the walkthrough, then use the sprint activities to build the work in your own company.

Build the system one decision at a time.

Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.

Map the full funnel

See the customer journey as one system.

Map first signal through renewal and advocacy.
Define the customer action at each stage.
Identify the current constraint and avoid optimising everything.

Deliverable

A full-funnel model with one visible constraint.

Create one customer truth

Stop fragmented data from paralysing decisions.

Choose the system of record.
Define required fields and responsible owners.
Set data-quality and privacy rules.

Deliverable

A CRM foundation with explicit ownership.

Define the pipeline

Make commercial progress observable.

Name stages using customer evidence.
Define entry and exit criteria.
Record next action, owner and review date.

Deliverable

A pipeline that reflects buyer progress rather than seller optimism.

Build the weekly review

Turn metrics into better decisions.

Choose a small set of full-funnel measures.
Compare movement with expectations.
Select one next experiment and owner.

Deliverable

A weekly growth review and decision cadence.

Move on when the work can survive contact with reality.

Completion is based on usable outputs and evidence, not time spent consuming content.

The full funnel is visible

One CRM is the source of customer truth

Pipeline stages use evidence

The team has a weekly learning and decision rhythm

Course milestone

Save this week to your course

Create an account to keep four-week course progress across devices. Opening a page never marks it complete.

Create an account for course progress

Next sprint

Launch & Learn

Course overview Continue to Week 4

Build Your Growth System

How will we capture, manage and measure demand?Connect lead capture, CRM, pipeline ownership and metrics into one operating system for customer demand.

Sprint output

A working growth-system blueprint covering capture, customer truth, pipeline stages, ownership, metrics and weekly review.

Week 3 · Build Your Growth System

Watch the walkthrough, then use the sprint activities to build the work in your own company.

Build the system one decision at a time.

Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.

Map the full funnel

See the customer journey as one system.

Map first signal through renewal and advocacy.
Define the customer action at each stage.
Identify the current constraint and avoid optimising everything.

Deliverable

A full-funnel model with one visible constraint.

Create one customer truth

Stop fragmented data from paralysing decisions.

Choose the system of record.
Define required fields and responsible owners.
Set data-quality and privacy rules.

Deliverable

A CRM foundation with explicit ownership.

Define the pipeline

Make commercial progress observable.

Name stages using customer evidence.
Define entry and exit criteria.
Record next action, owner and review date.

Deliverable

A pipeline that reflects buyer progress rather than seller optimism.

Build the weekly review

Turn metrics into better decisions.

Choose a small set of full-funnel measures.
Compare movement with expectations.
Select one next experiment and owner.

Deliverable

A weekly growth review and decision cadence.

Move on when the work can survive contact with reality.

Completion is based on usable outputs and evidence, not time spent consuming content.

The full funnel is visible

One CRM is the source of customer truth

Pipeline stages use evidence

The team has a weekly learning and decision rhythm

Course milestone

Save this week to your course

Create an account to keep four-week course progress across devices. Opening a page never marks it complete.

Create an account for course progress

Next sprint

Launch & Learn

Course overview Continue to Week 4