Build Your Growth System
How will we capture, manage and measure demand?
Connect lead capture, CRM, pipeline ownership and metrics into one operating system for customer demand.
Start this sprintWeek 3 · Build Your Growth System
Watch the walkthrough, then use the sprint activities to build the work in your own company.
Build the system one decision at a time.
Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.
- Map first signal through renewal and advocacy.
- Define the customer action at each stage.
- Identify the current constraint and avoid optimising everything.
Deliverable
A full-funnel model with one visible constraint.
- Choose the system of record.
- Define required fields and responsible owners.
- Set data-quality and privacy rules.
Deliverable
A CRM foundation with explicit ownership.
- Name stages using customer evidence.
- Define entry and exit criteria.
- Record next action, owner and review date.
Deliverable
A pipeline that reflects buyer progress rather than seller optimism.
- Choose a small set of full-funnel measures.
- Compare movement with expectations.
- Select one next experiment and owner.
Deliverable
A weekly growth review and decision cadence.
Move on when the work can survive contact with reality.
Completion is based on usable outputs and evidence, not time spent consuming content.
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