Who are we choosing to serve, and why will they care?Choose one market, ideal customer and value proposition before spending scarce resources on channels or campaigns.
Watch the walkthrough, then use the sprint activities to build the work in your own company.
Complete the activities in order. Keep assumptions explicit and preserve the evidence that changes your view.
Deliverable
One explicit market choice and stop list.
Deliverable
A usable ICP, not a broad demographic.
Deliverable
A customer-progress map grounded in evidence.
Deliverable
A testable value proposition and positioning hypothesis.
Completion is based on usable outputs and evidence, not time spent consuming content.
Create an account to keep four-week course progress across devices. Opening a page never marks it complete.
Create an account for course progressNext sprint
Create an account to save sources and durable progress.