Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Published
- 2015
- Length
- 317 pages
- Language
- en
Business & Economics
Reader actions
Apollo reading note
A strategy text that encourages founders to think more creatively about value creation and differentiated competitive space.
Why it matters
It broadens how founders think about competition without forcing them back into generic startup positioning language.
About this book
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
