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About Roger L. MartinHow to Guard Against Arm Waving
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Roger L. Martin · Roger L. Martin
articleinsightSource excerpt
About Roger L. MartinHow to Guard Against Arm Waving
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat strategy as a testable argument, not a collection of confident assertions: make the assumptions, choices, and cause-and-effect logic behind your plan explicit.
When the reasoning is visible, your team can challenge weak assumptions before scarce time and capital are committed—and learn more clearly from results.
Write your strategy as: “We will choose X because we believe Y will cause Z.” Then ask your team which assumption is least supported and how you could test it cheaply.
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