The Logic of Strategy Arguments

Founder takeaway

Treat strategy as a testable argument, not a collection of confident assertions: make the assumptions, choices, and cause-and-effect logic behind your plan explicit.

Why it matters

When the reasoning is visible, your team can challenge weak assumptions before scarce time and capital are committed—and learn more clearly from results.

Relevant guides

Put it to work

Write your strategy as: “We will choose X because we believe Y will cause Z.” Then ask your team which assumption is least supported and how you could test it cheaply.