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About Roger L. MartinStrategy is what you DO, not what you SAY
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Roger L. Martin · Roger L. Martin
articleinsightSource excerpt
About Roger L. MartinStrategy is what you DO, not what you SAY
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat strategy as a set of observable choices—what you prioritize, fund, build, and decline—not as a statement of ambition.
When actions and resource allocation contradict the stated strategy, teams receive mixed signals and scarce resources scatter across competing priorities.
Review your last month of spending, leadership attention, and product commitments. What strategy do those decisions reveal, and what must you stop doing to align them with your intended direction?
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