Roger L. Martin · Roger L. Martin
articleinsightPTW/PI All-Stars Book Club – Chapter Twenty-Five
26 October 2026Strategy
Source excerpt
About Roger L. MartinStrategy is what you DO, not what you SAY
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Apollo layer
What a founder can learn
Founder takeaway
Treat strategy as a set of observable choices—what you prioritize, fund, build, and decline—not as a statement of ambition.
Why it matters
When actions and resource allocation contradict the stated strategy, teams receive mixed signals and scarce resources scatter across competing priorities.
Relevant guides
Put it to work
Review your last month of spending, leadership attention, and product commitments. What strategy do those decisions reveal, and what must you stop doing to align them with your intended direction?
Private notes