MKT1 Newsletter with Emily Kramer · Emily Kramerarticle
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Apollo Signals
Selected thinking from trusted voices—organized for the work in front of you.
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12 Signals on this page
Focus feedThe State of B2B Marketing Report, Part 2 of 3.
Why everyone's using AI is creating the same content and how the Opposite-Start skill solves it
Should MCP be in your ICP?
I analyzed 100 B2B companies with Claude Code.
The four things to set up in Claude Code (Context, Rules, Reach, Operation) before running your first prompt.
Learn how to convert any expert's public content into a reusable AI skill you can run whenever you need it
A lot of mixed feelings and unanswered questions.
Full-video and FAQ
Before you build a single skill in Claude Code, you need a foundation layer.
30+ examples from B2B websites, with Casey Hill of DoWhatWorks
What I learned building a system where skills chain together and outputs get smarter every run
Why did no one tell me this was a thing??
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