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About Kieran’s Substack - The AI Marketing GeneralistWhat I learned building a system where skills chain together and outputs get smarter every run
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Kieran’s Substack - The AI Marketing Generalist · Kieran Flanagan
articleplaybookSource excerpt
About Kieran’s Substack - The AI Marketing GeneralistWhat I learned building a system where skills chain together and outputs get smarter every run
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat AI marketing as a repeatable system, not a collection of one-off prompts: chain specialized skills into a workflow and use each run’s outputs to improve the next.
A structured workflow can turn isolated AI assistance into a marketing capability that becomes more consistent, reusable, and valuable over time.
Choose one recurring marketing task and map it as a chain of three skills—for example research, drafting, and review. Define the input, output, and quality check for each step, then record what should change after every run.
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