Kieran’s Substack - The AI Marketing Generalist · Kieran Flanagan
articleplaybookHow to build marketing systems in Claude Code
27 March 2026Growth
Source excerpt
About Kieran’s Substack - The AI Marketing GeneralistWhat I learned building a system where skills chain together and outputs get smarter every run
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Apollo layer
What a founder can learn
Founder takeaway
Treat AI marketing as a repeatable system, not a collection of one-off prompts: chain specialized skills into a workflow and use each run’s outputs to improve the next.
Why it matters
A structured workflow can turn isolated AI assistance into a marketing capability that becomes more consistent, reusable, and valuable over time.
Relevant guides
Put it to work
Choose one recurring marketing task and map it as a chain of three skills—for example research, drafting, and review. Define the input, output, and quality check for each step, then record what should change after every run.
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