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About Kieran’s Substack - The AI Marketing GeneralistWhy everyone's using AI is creating the same content and how the Opposite-Start skill solves it
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Kieran’s Substack - The AI Marketing Generalist · Kieran Flanagan
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About Kieran’s Substack - The AI Marketing GeneralistWhy everyone's using AI is creating the same content and how the Opposite-Start skill solves it
This is a limited feed-provided excerpt, not the full original work.
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AI-assisted content becomes interchangeable when everyone begins with the same obvious framing. Differentiate before drafting: identify the default angle in your category, then deliberately explore its opposite to uncover a more distinctive and defensible point of view.
Faster content production does not create an advantage if the output is indistinguishable. A repeatable method for finding differentiated starting points can make AI a tool for sharper positioning rather than more generic volume.
Before creating your next piece, ask: “What would most competitors say about this topic, what is the strongest credible opposite, and what evidence or experience do we have to support a different angle?”
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