Your product has a new user. It’s not human.

Founder takeaway

Treat machine-driven users as a distinct customer segment, not merely another interface. Assess whether supporting MCP strengthens your product’s differentiated value or turns it into an interchangeable component.

Why it matters

As software agents begin choosing and using products, discoverability and usability may increasingly depend on machine compatibility. But compatibility alone can weaken customer ownership and differentiation, so founders must decide where their durable advantage will live.

Relevant guides

Put it to work

Map one core workflow for both a human user and an MCP-enabled agent. Ask: what unique data, outcome, or trust advantage would keep customers choosing us if the interface and orchestration moved elsewhere?