Elena's Growth Scoop · Elena Verna
articleinsightYour product has a new user. It’s not human.
22 April 2026Growth
Source excerpt
About Elena's Growth ScoopShould MCP be in your ICP? It will keep you relevant. It might also make you replaceable.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Treat machine-driven users as a distinct customer segment, not merely another interface. Assess whether supporting MCP strengthens your product’s differentiated value or turns it into an interchangeable component.
Why it matters
As software agents begin choosing and using products, discoverability and usability may increasingly depend on machine compatibility. But compatibility alone can weaken customer ownership and differentiation, so founders must decide where their durable advantage will live.
Put it to work
Map one core workflow for both a human user and an MCP-enabled agent. Ask: what unique data, outcome, or trust advantage would keep customers choosing us if the interface and orchestration moved elsewhere?