A Smart Bear · Jason Cohenarticle
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Focus feedIf you want another pair of hands to screw things up, how do you acquire resumes, pair them down, and identify someone who is going to work well in your company?
An ode to validated learning.
A/B tests and accumulating Twitter followers is not a marketing strategy, just as "we'll use salt and cheese" isn't a recipe.
It's not a question of if someone copies your business idea, it's when.
You worry about competition from the big, brand-name, deep-pocketed company.
Tired of being told you need "10,000 hours" before you can call yourself an "expert," and maybe become a "success?" Maybe you don't.
Technical founders, step away from the code.
I regret to inform you…
Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
When you know the rules, then you can break the rules.
The winning strategy in Othello is to minimize your opponent's options, rather than maximizing your own.
Elevate your product marketing: Use the Opposite Test to avoid generic bullet points and craft compelling, unique features.
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