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About A Smart BearYour idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearYour idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
This is a limited feed-provided excerpt, not the full original work.
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Treat your initial idea as a starting hypothesis, not a fixed blueprint. Start building and let evidence reshape the business rather than waiting for a perfect concept.
Early ideas are likely to be flawed, and the eventual business may look very different. Progress depends on learning through action and adapting without becoming attached to the original premise.
What is the smallest real-world test you can run this week to expose what is wrong with your idea and reveal a stronger direction?
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