A Smart Bear · Jason Cohen
articleprincipleYour idea sucks, now go do it anyway
22 December 2008Profit
Source excerpt
About A Smart BearYour idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
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Apollo layer
What a founder can learn
Founder takeaway
Treat your initial idea as a starting hypothesis, not a fixed blueprint. Start building and let evidence reshape the business rather than waiting for a perfect concept.
Why it matters
Early ideas are likely to be flawed, and the eventual business may look very different. Progress depends on learning through action and adapting without becoming attached to the original premise.
Relevant guides
Put it to work
What is the smallest real-world test you can run this week to expose what is wrong with your idea and reveal a stronger direction?
Private notes