Episode notes
What this conversation opens up.
Most founders think conversion is about better copy, better funnels, or better sales tactics.
But that's usually not the real issue.
People don't buy when:
• Pricing feels uncertain
- The call to action is unclear
- There isn't enough proof
- The risk feels too high
- There is no urgency
The real job of conversion is building trust and reducing risk.
In this short, Mike Parsons explains why the best companies constantly test trust signals, proof, guarantees, urgency, and next steps to improve conversion.
Stop tweaking tactics.
Start building trust.
#conversionrateoptimization#sales#marketing
