Build Your Go-To-Market (Week 4): Launch, Founder-Led Sales & Growth Dashboard
From The Growth Engine by Mike Parsons
Episode notes
What this conversation opens up.
Launching isn't about pressing publish. It's about orchestrating every part of your go-to-market so your first customers have a consistent experience from the very first click.
In Week 4 of the Build Your Go-To-Market course, you'll bring everything together. You'll launch your GTM, build your founder-led sales motion, and create a dashboard that helps you measure, learn and improve every sprint.
This practical workshop walks through the launch checklist every founder should complete before going live, how to generate your first customer conversations through founder-led sales, and how to build a simple GTM dashboard that turns data into better decisions.
## In this lesson you'll learn
• The complete Go-To-Market launch checklist
- How to audit your website, CRM and marketing before launch
- Why founder-led sales is the fastest path to your first customers
- How to build your first outbound prospect list
- Simple outreach strategies for early-stage founders
- How to structure customer discovery and sales conversations
- The key GTM metrics every founder should track
- How to build a practical growth dashboard
- How to review results, identify bottlenecks and improve every sprint
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