Build Your Go-To-Market (Week 2): Messaging, Landing Pages & Conversion Funnels

If your messaging isn't resonating, your marketing won't convert.

In Week 2 of the Build Your Go-To-Market course, you'll learn how to transform your market research and value proposition into marketing assets that generate qualified leads.

This practical workshop walks through the complete process of building messaging for different buyers, creating a high-converting B2B SaaS landing page, and designing conversion assets that build trust before your first sales call. Using a real startup example, you'll see how experienced B2B companies tailor messaging for different stakeholders and build a repeatable conversion system.

In this lesson you'll learn How to build messaging around Jobs, Pains and Gains When to use Job-led, Pain-led and Gain-led messaging Why different stakeholders require different messaging The anatomy of a high-converting B2B SaaS landing page How to write stronger CTAs that improve conversion Which conversion assets generate the highest-quality leads How to map your buyer journey and prioritise what to build first How modern B2B startups qualify prospects before the first sales meeting By the end of Week 2 you'll have

✅ A complete Messaging Framework

✅ A high-converting landing page

✅ A prioritised conversion funnel

✅ Clear messaging for your primary buyer