Episode notes
What this conversation opens up.
If your leads are scattered across spreadsheets, inboxes and different tools, you're making growth harder than it needs to be.
Build Your Go-To-Market is a practical 4-week course that helps founders build a repeatable B2B growth engine—from finding the right customer through to generating predictable revenue.
The 4-Part Course
✅ Week 1: Define Your Market, ICP & Value Proposition
✅ Week 2: Messaging, Landing Pages & Conversion Funnels
▶️ Week 3: CRM, Lead Capture & Sales Pipeline (this lesson)
🔜 Week 4: Founder-Led Sales, GTM Launch & Growth Dashboard
In Week 3 you'll learn how to build the engine behind your go-to-market.
This practical workshop walks through the complete process of capturing leads from your website, connecting them to your CRM, building a sales pipeline, and creating a single source of truth for your business.
Using a real startup example, you'll learn how modern B2B companies connect their website, marketing and CRM so every qualified lead flows into a repeatable sales process.
In this lesson you'll learn
• Why every startup needs a single source of truth
