Build Your Startup CRM & Pipeline (Week 3): Never Lose a Lead Again

If your leads are scattered across spreadsheets, inboxes and different tools, you're making growth harder than it needs to be.

Build Your Go-To-Market is a practical 4-week course that helps founders build a repeatable B2B growth engine—from finding the right customer through to generating predictable revenue.

The 4-Part Course

✅ Week 1: Define Your Market, ICP & Value Proposition

✅ Week 2: Messaging, Landing Pages & Conversion Funnels

▶️ Week 3: CRM, Lead Capture & Sales Pipeline (this lesson)

🔜 Week 4: Founder-Led Sales, GTM Launch & Growth Dashboard

In Week 3 you'll learn how to build the engine behind your go-to-market.

This practical workshop walks through the complete process of capturing leads from your website, connecting them to your CRM, building a sales pipeline, and creating a single source of truth for your business.

Using a real startup example, you'll learn how modern B2B companies connect their website, marketing and CRM so every qualified lead flows into a repeatable sales process.

In this lesson you'll learn

• Why every startup needs a single source of truth