Episode notes
What this conversation opens up.
Why do some companies grow every month… while others live deal-to-deal?
Most founders think they have a growth problem. In reality, they have a system problem. Leads come in — then stop. Sales spike — then disappear Marketing is busy — but revenue isn’t predictable.
In this episode of The Growth Engine, Mike Parsons breaks down the real reason startups plateau and shows you 15 practical tests you can run to diagnose exactly where your pipeline is breaking.
This isn’t theory. It’s a step-by-step framework you can apply immediately to your B2B or SaaS business.
You’ll learn how to move from:
- founder-led selling
- inconsistent leads
- stalled deals
- unpredictable revenue to a repeatable growth engine. Run the free growth diagnostic here: 👉 https://b2bgrowthbooks.com
What You’ll Learn We break predictable growth into three layers — Demand, Conversion, and Revenue — and within each layer are tests that reveal what’s actually blocking growth.
1️⃣ Demand Reality — Why customers should come to you If this layer is wrong, nothing downstream works. You’ll learn how to test:
- ICP self-recognition — do buyers instantly see themselves as your customer?
