Why Most Startup GTMs Fail (And the 5 Things to Fix It)
From The Growth Engine by Mike Parsons
Episode notes
What this conversation opens up.
Most startup go-to-markets don’t fail because of bad products. They fail because founders try to do too much, too early — with no system.
In this episode of The Growth Engine, Mike Parsons breaks down why GTMs fall apart — and how to fix it with a simple, repeatable framework.
After working with early-stage founders across Adelaide, Sydney, and globally, one pattern keeps showing up: ➡️ Build in isolation ➡️ Launch in chaos ➡️ Learn nothing
This is the black hole → explosion → no signal problem.
And it’s killing your growth.
The fix: The Rule of One
Instead of doing everything, do this:
• One market
- One segment
- One persona
- One value proposition
- One funnel
This is how you turn your GTM from a one-off launch into a predictable growth engine.
In this video, you’ll learn:
• Why most startup GTMs fail (and why nobody talks about it)
- The biggest mistake founders make after building their product
- How to focus your GTM without limiting your growth
- How to create signal instead of noise
- How to build a system that improves every sprint
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