Why Customers Don’t Care (The Seek & Solve Test Every Startup Misses)

Most founders think they have a conversion problem. So they optimise: * pricing * onboarding * landing pages * ads * funnels * features

But what if the real issue is deeper? In this episode of The Growth Engine, Mike Parsons breaks down the “Seek & Solve Test” — a simple but powerful framework to determine whether your startup is solving a real, urgent, valuable problem.

Because if customers aren’t actively seeking solutions and already trying to solve the problem, no amount of marketing, UX tweaks, or funnel optimisation will create sustainable growth.

You’ll learn: * Why customers don’t buy * The difference between interest and urgency * How to validate Problem-Solution Fit * Why spreadsheets and workarounds are powerful market signals * The hidden reason most funnels fail * How great startups identify real demand before scaling * Why “nice-to-have” products struggle to convert * The difference between Problem-Solution Fit, Product-Market Fit, and Business Model Fit

Mike also shares practical ways to test demand using: * customer interviews * surveys * task-based testing * prototypes * behavioural evidence from real users

This episode is for: * founders * SaaS startups * growth marketers * RevOps leaders * product teams * consultants * B2B growth operators

Key Frameworks:→ Seek + Solve→ Pay + Stay→ Choose + Renew If you’re struggling with low conversion, slow sales cycles, weak retention, or unclear positioning, this episode will help you identify whether the real issue is your funnel… or the problem itself.