Why Customers Don’t Buy (And the Simple Test You’re Missing)
From The Growth Engine by Mike Parsons
Episode notes
What this conversation opens up.
Why Customers Don’t Buy (And the Simple Test You’re Missing)
Customers aren’t buying.
And most founders think it’s because of: – the product – the pricing – the marketing
It’s not.
👉 The real reason is simpler — and harder to admit: the problem isn’t strong enough.
In this episode of The Growth Engine, Mike Parsons breaks down the critical gate most founders skip:
Seek → Solve
Before product–market fit… before scaling… before growth systems…
You need to answer two questions:
Are customers actively looking for a solution? (Seek) Are they already trying to fix it? (Solve)
If the answer is no — you don’t have a buying market.
What you’ll learn: Why “that’s interesting” kills startups The difference between interest vs urgency How to spot real buying behaviour (not opinions) The hidden signals of strong demand The red flags that mean your product won’t sell A simple validation test you can run this week The core insight:
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