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The Growth Engine episodeRelated to Growth
What Keeps Your Customers Up at Night?
From The Growth Engine by Mike Parsons
16 June 20260:545 views0 likes
Episode notes
What this conversation opens up.
Most founders focus on features. Great founders focus on customer jobs, pains, and outcomes.
In this clip, Mike Parsons explains Clayton Christensen's "Jobs To Be Done" framework and why understanding customer pain is critical for building products people actually buy.
Learn how to identify customer jobs, validate pain points, and create stronger value propositions.
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