Episode notes
What this conversation opens up.
When customers say things like:
“This keeps me up at night.” “This is a nightmare.” “This gets me hired or fired.”
…pay attention.
Those are green flags.
In this clip, Mike Parsons explains how great founders listen for:
- urgency
- emotional intensity
- incomplete solutions
- high-stakes outcomes
- real-world pressure
Because when the pain is strong enough, buying behaviour follows.
The best startups don’t just hear feedback. They hear signals.
#StartupGrowth#ProductMarketFit#CustomerResearch
