Back to Apollo Cinema
The Growth Engine episodeRelated to Growth
The Best Founders Think Like Sherlock Holmes
From The Growth Engine by Mike Parsons
15 May 20261:0420 views0 likes
Episode notes
What this conversation opens up.
The real power of user interviews isn’t the answers. It’s the context behind them.
In this clip, Mike Parsons explains why great founders go deeper than surveys by asking:
- Why now?
- What triggered the search?
- What pain are they trying to escape?
- What job are they trying to get done?
The best user interviews feel less like market research… and more like detective work.
Keep asking why. That’s where the real insight lives.
#StartupGrowth#CustomerResearch#ProductMarketFit
Continue watching
