Seth Godin - This Is Marketing

Join hosts Mike and Mark on the Moonshots Podcast for an insightful episode focusing on "This Is Marketing" by the influential Seth Godin. In this episode, the duo delves into the core of modern marketing practices, guided by Godin's expertise and complemented by engaging discussions with marketing experts Rick Kettner and Marie Forleo. Through carefully selected clips, listeners will gain a comprehensive understanding of today's marketing landscape and how to navigate it effectively.

Buy The Book on Amazon https://geni.us/dwub6 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/kQ9w8drft-s Summary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/

INTRO: Understanding the Value of Marketing The episode starts with Seth Godin laying the foundation by addressing the crucial question: "What is marketing today?" In a compelling 3-minute and 13-second trim, Godin unpacks the essence of marketing, focusing on its evolving nature and the underlying 'why' that fuels successful strategies.

The Five Steps For Effective Marketing Rick Kettner takes the stage next, highlighting Godin's five critical steps for productive marketing. This concise segment, lasting just 1 minute and 32 seconds, is packed with actionable insights, offering listeners a clear roadmap to enhancing their marketing efforts.