Most startup go-to-markets don’t fail because of bad products.

They fail because founders try to do too much, too early — without a system.

In this clip, Mike Parsons breaks down the reality of early-stage GTM: building in isolation, launching in chaos, and learning nothing.

Drawing from work with founders across Adelaide, Sydney, and globally, he introduces a simple, iterative approach to go-to-market — one that prioritises focus, feedback, and repeatable progress.

If your growth feels unpredictable, this is the reset: simplify, test, learn, and build momentum.