Episode notes
What this conversation opens up.
They fail because founders try to do too much, too early — without a system.
In this clip, Mike Parsons breaks down the reality of early-stage GTM: building in isolation, launching in chaos, and learning nothing.
Drawing from work with founders across Adelaide, Sydney, and globally, he introduces a simple, iterative approach to go-to-market — one that prioritises focus, feedback, and repeatable progress.
If your growth feels unpredictable, this is the reset: simplify, test, learn, and build momentum.
