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The Growth Engine episodeRelated to Growth
If Every Problem Scores The Same… You Don’t Understand The Market Yet
From The Growth Engine by Mike Parsons
18 May 20261:0619 views0 likes
Episode notes
What this conversation opens up.
One of the biggest mistakes founders make in customer research is treating every pain point equally.
But great startups isolate the #1 pain.
In this clip, Mike Parsons explains why strong markets show strong pain concentration:
- one problem dominates
- urgency becomes obvious
- messaging gets easier
- positioning gets clearer
If your survey results are evenly spread across multiple pains…
you probably need to go deeper.
The best startups find the pain that keeps customers awake at night — and build around that.
#StartupGrowth#ProductMarketFit#CustomerResearch
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