Episode notes
What this conversation opens up.
In this 5-minute walkthrough, Mike Parsons reveals how the Market Segmentation & Firmographics GPT helps founders and marketers instantly turn TAM/SAM/SOM data into actionable B2B segments — so you can target the right audiences and stop wasting ad spend.
You’ll see how Mike uses the tool to segment a real SaaS case study (Camfire.ai) into five clear buyer cohorts — from “Digital-First Scaleups” to “Modernizers.” Each segment comes with insights on size, pain points, roles, and channels — giving you the data clarity to personalize your messaging and improve ROI.
If you’re tired of broad, lazy market definitions and want to find your true high-value customers, this GPT is your new favorite B2B secret weapon.
Try it free: https://chatgpt.com/g/g-68dcb965c6ec819194043a17e4bb986d-market-segmentation-firmographics
