Episode notes
What this conversation opens up.
One of the most dangerous moments in a startup is when people say:
“Cool idea.” “Sounds interesting.” “I’d use that.”
Because encouragement is not validation.
In this clip, Mike Parsons explains the “Nice Trap” — where founders mistake polite feedback from friends, peers, and family as real market demand.
Real validation isn’t compliments. It’s evidence:
- customer urgency
- active problem-solving
- willingness to change behaviour
- willingness to pay
Don’t build from compliments. Build from proof.
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