Build Your Go-To-Market: Week 1 Sprint | Define Your Market, Customer & Value Proposition

Build Your Go-To-Market is a practical four-week sprint designed for founders who want to build and launch a live B2B growth engine. In Week 1, you'll complete the foundational work that underpins every successful go-to-market strategy: understanding your market, defining your ideal customer, and crafting a value proposition that customers actually care about.

Before investing in sales, marketing, outbound campaigns, or growth channels, founders need clarity on three critical questions: * Who is my market? * Which customers should I focus on? * Why should they choose me?

This session provides the frameworks, templates, and worked examples needed to answer those questions and create the foundation for scalable growth.

Course Downloads Download all Week 1 templates, worksheets, activity sheets, and worked examples: https://apolloadvisor.com/wk1-build-your-go-to-market-week-1-sprint

Included resources: * Addressable Market Metrics (TAM, SAM, SOM) Worksheet * Market Segmentation & Firmographics Template * Ideal Customer Profile (ICP) Template * Value Proposition Canvas Template * Founder Activity Sheets * Worked Examples * Best Practice Guides

What You'll Learn Activity 1: Addressable Market Metrics Learn how to calculate: * Total Addressable Market (TAM) * Serviceable Addressable Market (SAM) * Serviceable Obtainable Market (SOM) Move beyond broad market estimates and identify the opportunities you can realistically pursue.