Episode notes
What this conversation opens up.
In this episode, Mike Parsons dives into one of the most powerful levers in B2B growth — defining your Ideal Customer Profile (ICP). Using the free Ideal Customer Profile GPT by Apollo Advisors, you’ll see how to turn your market segmentation into a data-rich customer profile that instantly boosts focus and sales velocity.
Mike walks through a live demo with Campfire, an AI-powered ERP startup, showing how this GPT generates firmographics, technographics, intent data, and relationship signals — all within minutes. You’ll learn how to score and weight each factor to find your best-fit customers and align your entire team around the same clear definition of “ideal.”
Try it free: https://chatgpt.com/g/g-68dcbcf9d5d08191a7855fde3ac2738a-ideal-customer-profile-icp
