Are Customers ACTUALLY Trying to Solve This Problem?
From The Growth Engine by Mike Parsons
Episode notes
What this conversation opens up.
Most founders validate the wrong thing.
They focus on:
- features
- branding
- pricing
- product polish
But before any of that matters, you need to answer a much more important question:
👉 Are customers actively trying to solve this problem already?
In this clip from *The Growth Engine*, Mike Parsons breaks down the foundation of problem-solution fit and why evidence matters more than opinions.
The key insight:
A great product alone is not enough.
You can build something technically impressive… but still miss the market because you haven’t calibrated with the customer.
In this episode:
- How to validate real customer demand
- Why seeking + solving behaviour matters
- The difference between assumptions and evidence
- Why founders often misprice or misposition products
- The hidden gap between building and market reality
- How product-market fit starts long before scaling
One of the biggest mistakes founders make: Building in the right category… but solving the wrong version of the problem.
🎯 Key takeaway: If customers are not already seeking and attempting to solve the problem… you probably don’t have strong enough market pull yet.
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