Episode notes
What this conversation opens up.
Most founders validate the wrong thing.
They focus on:
- features
- branding
- pricing
- product polish
But before any of that matters, you need to answer a much more important question:
👉 Are customers actively trying to solve this problem already?
In this clip from *The Growth Engine*, Mike Parsons breaks down the foundation of problem-solution fit and why evidence matters more than opinions.
The key insight:
A great product alone is not enough.
You can build something technically impressive… but still miss the market because you haven’t calibrated with the customer.
In this episode:
- How to validate real customer demand
- Why seeking + solving behaviour matters
- The difference between assumptions and evidence
- Why founders often misprice or misposition products
- The hidden gap between building and market reality
- How product-market fit starts long before scaling
One of the biggest mistakes founders make: Building in the right category… but solving the wrong version of the problem.
🎯 Key takeaway: If customers are not already seeking and attempting to solve the problem… you probably don’t have strong enough market pull yet.
