"AI for Healthcare" Means Nothing.

Most startup positioning sounds like this:

"We use AI for healthcare."

"We help companies be more efficient."

The problem?

Nobody knows what that actually means.

Customers don't buy categories. Customers buy solutions to painful problems.

If your positioning is broad, generic, or feature-focused, you're making it harder for people to understand why they should care.

In this short, Mike Parsons explains why great positioning starts with the customer's problem—not your technology.

The clearer the pain. The clearer the value. The faster the growth.