Kieran’s Substack - The AI Marketing Generalist · Kieran Flanaganarticle
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Focus feedHow we are rebuilding HubSpot's GTM around AI agents, and what every B2B team can learn from it
The rise of the High-impact Individual Contributor (HI-C!)
The single most impactful thing I've built with AI, and why every GTM leader needs one.
State of Marketing Report Series Part 3 of 3 | Learnings, advice & prompts based on researching 10,000 data points
Treat pricing and packaging like a product, not a policy.
You’re not the only person who’s overwhelmed by the pace of AI.
How to do (or partner with) PMM, at AI-native speed.
The State of B2B Marketing Report, Part 2 of 3.
Why everyone's using AI is creating the same content and how the Opposite-Start skill solves it
Should MCP be in your ICP?
I analyzed 100 B2B companies with Claude Code.
The four things to set up in Claude Code (Context, Rules, Reach, Operation) before running your first prompt.
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