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About Elena's Growth ScoopEntirely new markets and categories are becoming economically viable.
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Elena's Growth Scoop · Elena Verna
articleinsightSource excerpt
About Elena's Growth ScoopEntirely new markets and categories are becoming economically viable.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Revisit narrow SaaS markets you previously dismissed as too small. A focused business can be worth pursuing if the target category now supports sustainable economics without requiring massive scale.
Founders often overlook viable opportunities by applying venture-scale market thresholds to every idea. Matching the business model and ambition to a smaller market can reveal defensible opportunities others ignore.
Choose one underserved niche and ask: What customer need, price point, and operating model would make a focused SaaS business sustainable at modest scale?
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