If Less Than 50% Feel the Problem… Your Startup Is in Trouble

Most founders validate ideas the wrong way.

They ask: “Would you use this?”

Instead, you should ask: 👉 “Do you already feel this problem strongly enough to solve it?”

In this clip from *The Growth Engine*, Mike Parsons breaks down one of the simplest and most powerful validation tests for founders:

If you speak to 100 ideal customers… and only 20% recognize the problem…

you’re shrinking your market before you even start.

The real goal? At least 50% of your ICP should instantly recognize the pain.

That’s where momentum begins.

One of the most important insights:

Customers rarely buy because something is “cool.”