Roger L. Martin · Roger L. Martin
articleinsightPTW/PI All-Stars Book Club – Chapter Four
23 March 2026Strategy
Source excerpt
About Roger L. MartinDecoding the Strategy Choice Cascade
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Apollo layer
What a founder can learn
Founder takeaway
Treat strategy as a connected cascade of choices, not a collection of independent goals. Each decision should narrow and guide the decisions that follow.
Why it matters
When strategic choices reinforce one another, teams can prioritize scarce resources consistently and avoid pursuing initiatives that pull the company in conflicting directions.
Relevant guides
Put it to work
Write down your most consequential strategic choice. Which three downstream product, customer, or resource decisions should it now constrain?
Private notes