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About Roger L. MartinDecoding the Strategy Choice Cascade
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Roger L. Martin · Roger L. Martin
articleinsightSource excerpt
About Roger L. MartinDecoding the Strategy Choice Cascade
This is a limited feed-provided excerpt, not the full original work.
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Treat strategy as a connected cascade of choices, not a collection of independent goals. Each decision should narrow and guide the decisions that follow.
When strategic choices reinforce one another, teams can prioritize scarce resources consistently and avoid pursuing initiatives that pull the company in conflicting directions.
Write down your most consequential strategic choice. Which three downstream product, customer, or resource decisions should it now constrain?
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