Build Your
Go-To-Market Course
Build and Launch Your Startup Growth System in Four Weeks
Most founders don't have a growth problem.
They have a clarity problem.
They aren't sure who their ideal customer is, what message will resonate, or how to build a repeatable system for acquiring customers.
Build Your Go-To-Market is a practical four-week sprint program designed to help founders move from assumptions and scattered activity to a live B2B growth engine operating in the market.
Through workshops, templates, implementation exercises and founder feedback, you'll build the foundations of a scalable growth system and launch it during the program.
Over four weeks you'll create:
A clearly defined target market and customer segment
A high-conviction Ideal Customer Profile (ICP)
A compelling value proposition and messaging framework
Thought leadership and conversion assets
A customer onboarding journey
A CRM pipeline and growth dashboard
A practical 90-day go-to-market plan
Course Links
Week 2 TBC
Week 3 TBC
Week 4 TBC
Learning Outcomes
By completing the program, founders will be able to:
Identify Their Best Market Opportunity: Understand TAM, SAM and SOM, prioritise customer segments and focus on the highest-potential opportunities.
Define Their Ideal Customer: Build a detailed ICP and buyer profile based on real customer pains, triggers and motivations.
Craft a Strong Value Proposition: Create positioning and messaging that clearly communicates value and differentiates from competitors.
Build Essential GTM Assets: Develop practical assets that support awareness, conversion and customer activation.
Create a Repeatable Growth System: Implement CRM, funnel tracking, metrics and workflows that support ongoing growth.
Launch with Confidence: Leave with a practical GTM plan and the tools required to execute it.
Who This Program Is For
This program is ideal for:
B2B Startups
SaaS Founders
AI Startups
Marketplaces
Service-Enabled Technology Businesses
Best suited for founders who:
Have built an MVP or early product
Are preparing for customer acquisition
Need a clearer GTM strategy
Want a repeatable growth process
Are ready to engage customers and test the market
Stage:
Pre-Seed
Seed
Series A
Program Format
Week 0 — Choose the Battlefield: Define your market, customer and growth opportunity.
Week 1 — Define Your ICP + Value Proposition: Create customer clarity and compelling positioning.
Week 2 — Build Your GTM Assets: Develop content, conversion and onboarding assets.
Week 3 — Metrics, Pipeline + Launch: Operationalise your growth engine and launch.
Final Session — Demo Day + Learnings: Present your GTM system, customer learnings and next steps.
Course Links
Week 2 TBC
Week 3 TBC
Week 4 TBC
Sprint Objective
By the end of Week 1, you will have:
A quantified market opportunity
A prioritised customer segment
A documented Ideal Customer Profile (ICP)
A completed Value Proposition Canvas
A draft value proposition ready for market testing
How To Complete This Sprint
Work through the activities in order.
Each activity builds on the previous one.
We recommend:
Watch the lesson video
Download the template
Complete the exercise
Review the worked example
Submit your deliverable
Do not aim for perfection.
The goal is to create a first version that can be tested and improved over time.
Address
Apollo Advisors°
ABN 34 346 108 139
International Tower 3Level 17, 300 Barangaroo AveBarangaroo NSW 2000Australia