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Apollo System°

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Apollo founder library

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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566 books

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Judgment, mental models, decision quality, and clearer reasoning.

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Choice, advantage, positioning, and disciplined company direction.

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Customer learning, product judgment, and building useful systems.

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Demand, distribution, communication, and sustainable momentum.

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People, culture, responsibility, and founder development.

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Apollo System°

Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Wellbeing

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Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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566 curated purchase routes

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Cover of It's Getting Better All the Time: 100 Greatest Trends of the Last 100 years: 100 Greatest Trends of the 20th Century

It's Getting Better All the Time: 100 Greatest Trends of the Last 100 years: 100 Greatest Trends of the 20th Century

Stephen Moore

Founder library

Cover of It's Your Ship: Management Techniques from the Best Damn Ship in the Navy, 10th Anniversary Edition

It's Your Ship: Management Techniques from the Best Damn Ship in the Navy, 10th Anniversary Edition

Captain D. Michael Abrashoff

Founder library

Cover of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk

Founder library

Cover of Journalution: Journal Writing to Awaken Your Inner Voice, Heal Your Life, and Manifest Your Dreams

Journalution: Journal Writing to Awaken Your Inner Voice, Heal Your Life, and Manifest Your Dreams

Sandy Grason

Cover of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Mark Goulston

Founder library

Cover of Keep Going: 10 Ways to Stay Creative in Good Times and Bad (Austin Kleon)

Keep Going: 10 Ways to Stay Creative in Good Times and Bad (Austin Kleon)

Austin Kleon

Founder library

Cover of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

Joe Pulizzi | Robert Rose

Cover of King, Warrior, Magician, Lover: Rediscovering Masculinity Through the Lens of Archetypal Psychology - A Journey into the Male Psyche and Its Four Essential Aspects

King, Warrior, Magician, Lover: Rediscovering Masculinity Through the Lens of Archetypal Psychology - A Journey into the Male Psyche and Its Four Essential Aspects

Robert Moore | Douglas Gillette

Founder library

Cover of Lead Like Jesus Revisited: Lessons from the Greatest Leadership Role Model of All Time

Lead Like Jesus Revisited: Lessons from the Greatest Leadership Role Model of All Time

Ken Blanchard | Phil Hodges

Cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Simon Sinek

Cover of Leadership Is an Art

Leadership Is an Art

Max Depree

Cover of Leadership Strategy and Tactics: Field Manual

Leadership Strategy and Tactics: Field Manual

Jocko Willink

Cover of Leading: Learning from Life and My Years at Manchester United

Leading: Learning from Life and My Years at Manchester United

Alex Ferguson | Michael Moritz

Cover of Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Alistair Croll | Benjamin Yoskovitz

Founder library

Cover of Lean Customer Development: Building Products Your Customers Will Buy

Lean Customer Development: Building Products Your Customers Will Buy

Cindy Alvarez

Cover of Lean In: Women, Work, and the Will to Lead

Lean In: Women, Work, and the Will to Lead

Sheryl Sandberg

Founder library

Cover of Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated

Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated

James P. Womack | Daniel T. Jones

Founder library

Cover of Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Yvon Chouinard

Cover of Letters from a Stoic (Penguin Classics)

Letters from a Stoic (Penguin Classics)

Lucius Annaeus Seneca

Founder library

Cover of Life Worth Living: A Guide to What Matters Most

Life Worth Living: A Guide to What Matters Most

Miroslav Volf | Matthew Croasmun | Ryan McAnnally-Linz

Cover of Lifespan: Why We Ageand Why We Don't Have To

Lifespan: Why We Ageand Why We Don't Have To

David A. Sinclair PhD | Matthew D. LaPlante

Cover of Lifespan: Why We Ageand Why We Don't Have To

Lifespan: Why We Ageand Why We Don't Have To

David Sinclair | Matthew D. LaPlante

Cover of Made to Stick: Why some ideas take hold and others come unstuck

Made to Stick: Why some ideas take hold and others come unstuck

Chip Heath | Dan Heath

Founder library

Cover of Make Time: How to Focus on What Matters Every Day

Make Time: How to Focus on What Matters Every Day

Jake Knapp | John Zeratsky

Founder library

Cover of Make Your Bed: Little Things That Can Change Your Life... and Maybe the World

Make Your Bed: Little Things That Can Change Your Life... and Maybe the World

William H McRaven

Shelf 9 of 23

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© Apollo Advisors° ABN 34 346 108 139